From Burnout to Booked Up: How Sophie Grew Her Business Without Being Glued to Her Phone

Sophie, owner of Il Viso Aesthetics in Brough, knows what it’s like to juggle all the things. A busy business owner and mum, she was trying to keep up with everything – treatments, training, running a home – and stay consistent on Instagram.

The problem? Social media was always the thing that slipped.

Like a lot of small business owners, she knew how important it was to stay visible but finding the time (and headspace) to write captions, think of hooks, and post regularly? It just wasn’t happening. It became another stress, and the constant guilt of “I should be posting” was draining her energy.

So, she handed the weekly strategy over to me.

Now, Sophie sends her content and I handle the rest, from writing scroll-stopping hooks to scheduling everything in. We’ve created a steady rhythm of content that reflects her brand, builds trust with her audience, and drives visibility, without adding anything to her already packed to-do list.

And the results?

In just the last 30 days (to 25 Jan):

  • The account reached over 42,000 views
  • 89% of that reach was from non-followers
  • One reel hit over 58k views and brought in 51 new followers
  • Overall reach increased by 24% month-on-month

But more than that… Sophie has had the headspace to grow her business. She’s brought on a skincare range, attended advanced training, moved house, and, most importantly, she’s had time to enjoy being a mum without feeling burnt out.

New clients have come through the door, already warmed up because they’ve been quietly watching her account… seeing her expertise, her results, and her personality show up consistently.

What Sophie’s story shows is this:

It doesn’t have to be complicated.

You don’t have to spend every evening writing posts or second-guessing what to say.
When you’ve got someone managing your social media behind the scenes, with strategy, not just content, your business can keep growing while you get on with your day.

I can take care of it all, or meet you where you’re at. You don’t have to do this alone.

”TESTIONAL HERE

SophieOwner