1. About AE Marketing

AE Marketing is a sole trader business registered in East Yorkshire, UK. Services are provided exclusively within the United Kingdom.

2. Services Offered

AE Marketing offers the following services:

Social Media Management
Content Creation
Coaching & Training
Marketing Services
Photography Services

No specific guarantees or expected results are attached to any service. Additional limitations or exclusions may apply where agreed in writing.

3. Agreement & Contract Execution

A client’s written confirmation of intent to proceed, including confirmation via email, constitutes full acceptance of these Terms & Conditions. No separate signed contract is required unless otherwise agreed in writing.

By confirming their intent to proceed, the client acknowledges they have read, understood, and agreed to these terms.

4. Fees & Payment

All fees are pre-agreed based on the service to be provided. The following payment terms apply:

Payment is required upfront for the coming month of services.
Invoices are due within 15 days of the invoice date, unless otherwise agreed in writing.
No refunds will be issued for payments received or work already completed.
Late payments will incur a 5% late fee per month on the overdue amount.
If payment is not received on time, AE Marketing reserves the right to suspend services until payment is made in full.

5. Client Responsibilities

Clients agree to:

Provide timely feedback and approvals when requested.
Respond to communications in a professional and timely manner.

Delays in client response may result in content being posted or work being completed as originally planned. AE Marketing cannot be held financially responsible for any missed business opportunities, revenue loss, or other damages arising from client delays.

6. Content Approvals

Content approval processes are agreed with each client individually. The following applies:

Where a client has access to a content approval portal, written approval via that portal constitutes final sign-off on the content.
Where a client has agreed for AE Marketing to post content without prior approval, this arrangement is considered acceptance of content as produced.

AE Marketing cannot be held liable for disputes over published content where approval processes have been mutually agreed and followed.

7. Coaching & Training

The following terms apply specifically to coaching and training sessions:

Sessions are non-refundable once booked and confirmed.
As the value of coaching is subjective and dependent on client engagement and implementation, no refunds will be issued on the basis of perceived lack of value or outcome.
If a session needs to be rescheduled, a minimum of 48 hours notice is required.
Failure to provide adequate notice may result in the session being forfeited.

8. Photography Services

The full scope of photography services, including usage rights, raw file delivery, turnaround times, and any model release requirements, will be agreed in writing before work begins. These agreed terms will form part of the overall service agreement.

AE Marketing cannot be held responsible for delays or disputes arising from scope that was not confirmed prior to the shoot.

9. Intellectual Property & Content Rights

Once payment is received, full rights to the content transfer to the client.
Clients may edit, repurpose, or resell content as they wish.
AE Marketing retains the right to use completed work in its portfolio unless the client opts out in writing.

10. Revisions & Scope of Work

Each service includes a pre-agreed number of revisions. Additional revisions beyond this are subject to extra charges.

Any work requested beyond the originally agreed scope will be charged at an additional rate, to be agreed in writing before execution.

11. Liability

AE Marketing is not liable for:

Any specific outcomes including engagement, leads, or conversions.
Changes made by third-party platforms such as Google, Meta, or LinkedIn that may impact results.
Algorithm changes, policy updates, or technical failures on third-party platforms.
Security breaches beyond its control, including those affecting third-party service providers such as Google Drive.

The client agrees to indemnify and hold AE Marketing harmless from any claims, damages, liabilities, or expenses arising from the use, modification, or misuse of provided content.

12. Termination

Services operate on a rolling 30-day agreement. The following termination terms apply:

Either party may terminate the agreement with 30 days written notice.
If a contract is terminated early, the remainder of the current 30-day invoice period will still be due.

13. Ethical Standards & Right to Refuse

AE Marketing reserves the right to refuse service if a client requests content that is misleading, false, offensive, or otherwise conflicts with the company’s values. Unethical, discriminatory, or defamatory content requests will not be accommodated.

14. Confidentiality & Data Protection

No confidentiality clauses apply unless specifically requested by the client. However, AE Marketing adheres to a strict data protection policy. Both parties agree to keep proprietary or sensitive business information confidential unless required by law.

Client data is stored securely in compliance with GDPR and industry best practices. AE Marketing is registered with the ICO and complies fully with GDPR.

15. Force Majeure

AE Marketing shall not be liable for delays or failure to perform due to causes beyond its reasonable control, including but not limited to natural disasters, pandemics, government actions, or major third-party platform outages.

16. Disputes

Any disputes will first be referred to professional mediation. If unresolved through mediation, arbitration may be pursued as a binding resolution. The costs of mediation and arbitration shall be shared equally by both parties.

17. Changes to Terms

AE Marketing reserves the right to modify services, pricing, or these terms at any time. Clients will be notified in writing at least 30 days in advance of any changes. In exceptional circumstances, immediate changes may be made due to third-party cost increases or compliance requirements.

18. Governing Law

This agreement is governed by the laws of England and Wales.