DT Services Ltd
Content Map
AE Marketing
15 Posts Per Week
Facebook + Instagram · LinkedIn · TikTok (Test)
Platform Strategy
How the Platforms Work Together
The same post goes out across Facebook, Instagram and LinkedIn at the same time, five days a week. One piece of content — three platforms. LinkedIn captions will be reviewed and adjusted where needed if the tone or language needs to feel more suited to a professional audience.
Facebook + Instagram + LinkedIn
Same post, same time · 5x per week (Mon, Tue, Wed, Thu, Fri)
Content Types
Project photos — before, during, after
Reels from monthly filming day
Client review graphic posts
Behind-the-scenes team moments
Educational tips and compliance info
Seasonal promotions and CTAs
Audience
Local Hull and Yorkshire businesses
Retail, hospitality, and SME owners
Facilities and property managers
Commercial procurement and estates teams
Schools, healthcare, and public sector
Existing clients — retain and upsell
LinkedIn Note
Posts go out as written across all three platforms
LinkedIn captions will be reviewed and adjusted where the tone or language needs to feel more professional
The content itself stays the same — it's the framing that may shift
This keeps the workload lean without sacrificing relevance on any platform
TikTok
Video only — test and learn · When content is available, relevant and appropriate
What to Post
Genuine, unscripted team clips from filming day
Satisfying process videos — shutters opening, doors installing
Day in the life of a DT Services engineer
Quick tips in a fast, casual format
Before/after reveals with dramatic effect
Why Test TikTok
Trades content performs very well — high organic reach
Younger decision-makers and facilities managers are on it
No additional filming needed — same content repurposed
Algorithm rewards authenticity over production quality
Approach
No extra time commitment — repost Reels directly
Monitor for 3 months before deciding to invest further
Track views and follower growth as the key metrics
Raw and real outperforms polished in this sector
Content Production
Monthly Half-Day Filming Plan
Half a day a month is enough to fuel an entire month of video content if the session is planned well. The goal is genuine, human content — not corporate video. The team don't need to perform; they just need to show up as themselves.
What to Capture Each Month
Plan around one job or location per session. Shoot time is approximately 4 hours — flexible to reflect the company calendar and what's happening on the ground that month.
🎬 The Arrival
Engineer pulls up to site. "Today we're installing a new automatic door system for
![client]()
." Casual, direct to camera. 15–30 seconds.
🔧 The Work in Progress
Hands-on footage — close-ups of installation, fitting, drilling. No talking needed. These perform brilliantly with just music and captions.
✅ The Reveal
The finished install in action — door sliding open, shutter rolling up. The most shareable format. Satisfying, visual, and brand-building.
👤 The Team Moment
"Quick question for [engineer name] — what's the most common mistake people make with roller shutters?" Genuine, unscripted. Creates trust instantly.
💡 The Quick Tip
"One thing you should check on your automatic door every month." Engineer to camera, no jargon. Educational content that gets saved and shared.
📍 The Location Shoutout
If it's a notable site or area — "Today we're in Sheffield" or "This is one of our longest-standing clients." Local content always gets extra engagement.
Posting Schedule
Example Weekly Post Cadence
15 posts per week — 3 on each platform (Facebook, Instagram, LinkedIn), created, adapted and published daily Monday to Friday. TikTok posts go up whenever video content is available, relevant, and appropriate from the monthly filming day.
| Day | Platforms | Content Type | Pillar | Engagement Goal |
|---|---|---|---|---|
| MON | FBIGLinkedIn | Project photo or before/after — adapted per platform | Work in Action | Comments — ask a question in the caption about the project |
| TUE | FBIGLinkedIn | Industry tip, insight, or sector-targeted post | Education & Expertise | Saves and shares — stat-led or checklist format |
| WED | FBIGLinkedInTikTok* | Reel from filming day — process, reveal, or team moment | People & Culture | Shares and follows — human content, relatable, genuine |
| THU | FBIGLinkedIn | Client review, accreditation, or trust post — adapted per platform | Trust & Social Proof | Comments — ask followers if they've had similar experiences |
| FRI | FBIGLinkedIn | Promotional, CTA, or seasonal message | Promotional / Lead Gen | Shares — tag a friend / forward to someone who needs this |
* TikTok is posted separately when video content from filming day is available, relevant, and appropriate — not on a fixed schedule.
The Biggest Challenge
How to Drive Comments, Saves & Shares
Engagement is genuinely hard in B2B trade sectors. Decision-makers don't double-tap project photos the way a consumer brand gets liked. But it's not impossible — it just requires a different playbook. The goal is not vanity metrics. A post that gets 3 comments from facilities managers is worth far more than 300 likes from people who'll never buy. Here's what actually moves the needle in this sector.
Growing Comments
01
End every caption with a direct question. Not "let us know your thoughts" — a specific, easy-to-answer question.
"What's the most annoying door problem you've had at your premises? Tell us below."
02
Gentle controversy. Post an opinion or a myth-busting statement. People respond when they agree or disagree.
"Unpopular opinion: most automatic door breakdowns are completely avoidable. Here's why..."
03
Team-led content always gets more comments. When it's a named person asking a question, people respond to the human, not the brand.
Short Reel: "I'm Adam, I've been fitting roller shutters for 20 years. What do people get wrong?"
04
Reply to every single comment — always. The algorithm rewards comment threads. A replied-to comment counts twice.
Growing Saves
01
Checklist and guide posts. Content people want to refer back to later is the most saved content on any platform.
"5 signs your roller shutter needs servicing before it fails. Save this." — as a carousel graphic.
02
Ask for the save explicitly. "Save this post for when you need it" in the caption increases save rate significantly.
03
Regulation and compliance summaries. Facilities managers save these because they're genuinely useful references at work.
"What UK law says about automatic door maintenance — and what it means for your business."
04
Seasonal reminder posts. "Bookmark this — your pre-winter building checklist." Time-sensitive utility posts get saved for future reference.
Growing Shares
01
Tag-a-colleague prompts. "Know a facilities manager who needs to see this? Tag them." Works especially well for compliance and safety content.
02
Relatable problem posts. When something resonates, people share it. Frame pain points your audience recognises.
"You know that feeling when your loading bay door gets stuck open in January..." — light humour, instantly relatable.
03
Proud client moments. When you complete work for a recognisable local business, they often share it themselves — massively expanding your reach. Always tag the client location.
04
Local pride content. "Proud to be a Hull business" content, especially tied to local events or news, consistently gets shared by the local community.
General Tactics
01
Post consistently at the same times. Platforms reward accounts that keep a predictable rhythm. Audience habits form around consistent posting.
02
Use Instagram Stories for low-effort, high-engagement interaction. Polls, quizzes, and question boxes take 2 minutes and drive strong interaction signals.
03
LinkedIn: comment on others' posts first. 15 minutes a day engaging with posts from facilities managers and local businesses increases your own profile visibility significantly.
04
The human face wins every time. In a sector where most companies post nothing but product shots, any genuine personality stands out dramatically. This is DT Services' biggest competitive advantage on social.
Strategic Framework
Content Pillars
Work in Action
Project photos, before/after images, installation Reels. Visual proof of quality. The backbone of the feed. Capture on every job.
Trust & Social Proof
5-star reviews as branded graphics, accreditation highlights, long-standing client relationships. The credibility engine.
Education & Expertise
Tips, guides, compliance info, quick facts. Save-worthy content. Positions DT Services as the authority — not just a contractor.
People & Culture
The monthly filming day lives here. Genuine team moments, engineer profiles, day-in-the-life content. The biggest differentiator in this sector.
Promotional / Lead Gen
Free consultation CTAs, service spotlights, seasonal offers. One clear call to action. Never more than 1 in 5 posts — trust must be earned first.
12-Month Calendar
Monthly Content Map
📌 Please note: The themes and post ideas below are a starting point only. The full monthly content plan will be mapped out together in our monthly meetings, reflecting current work on site, trending content, seasonal opportunities, and the personal stories and moments that happen naturally along the way.
Reel (Filmed)
Static Image / Graphic
Copy / Caption-led
Promotional / CTA
Engagement-led
June 2025
Launch Month
🎬 Film: Engineer intro + one current job reveal
"Meet DT Services — Hull's automatic entrance experts."
Week 1
Static
FB/IG: "Who we are" launch post — family business, Hull-based, decades of experience. Team photo.
💬 "What do you do when a door or shutter breaks down? Tell us your worst nightmare story."
Copy
LinkedIn: Professional intro — services, sectors, accreditations. Same message, formal tone.
Week 2
Reel
FB/IG/TikTok: Engineer intro Reel — casual, genuine. "I'm [name], I've been doing this for X years."
💬 Ask viewers to drop their location — where are you watching from?
Static
LinkedIn: Accreditation graphic — ADSA, SSIP, DHF, Alcumus. "Here's why our accreditations matter."
Promo
FB/IG: Free consultation CTA. "Not sure what you need? We'll come out and advise — no charge."
Weeks 3–4
Static
FB/IG: First client review graphic.
🔖 "Save this if you're looking for a trusted door company in Yorkshire."
Reel
FB/IG/TikTok: Job reveal — satisfying before/after of an install. Music, text overlays.
Copy
LinkedIn: "Trusted by TK Maxx, Hull University Teaching Hospital, Associated British Ports..."
July 2025
Summer Security
🎬 Film: Security shutter install + engineer tips on summer security
"Is your building secure when staff are away this summer?"
Week 1–2
Static
FB/IG: Security shutter project photos — before, during, after.
💬 "What's your current security setup for when the office closes?"
Copy
LinkedIn: "Summer shutdown coming? Here's a 5-point checklist for securing your commercial premises."
🔖 "Save this before you break for summer."
Reel
FB/IG/TikTok: Engineer quick tip — "The one thing people forget to check on their roller shutter before going on holiday."
Week 3–4
Static
FB/IG: Review graphic — warehouse or industrial client testimonial.
Promo
FB/IG + LinkedIn: Summer callout reminder — 24-hour response, year round. Strong visual. Clear number to call.
August 2025
Schools & Safeguarding
🎬 Film: Access control install at a school or public building
"Back to school — is your access control ready for September?"
Week 1–2
Reel
FB/IG/TikTok: Engineer at a school site — explaining why access control matters for safeguarding in plain English.
💬 "Are you a school business manager? What's your biggest access concern heading into September?"
Copy
LinkedIn: "What safeguarding regulations mean for your school entrance system in 2025."
🔖 Tag a school business manager who needs to see this.
Week 3–4
Static
FB/IG: Schools project gallery — completed access installs across Yorkshire.
Static
LinkedIn: Rob Mowthorpe school review as branded graphic.
Promo
FB/IG: "Book now before September term starts — free consultation for schools and academies."
September 2025
Industrial Focus
🎬 Film: Loading bay or industrial door install — machinery in action
"Keeping warehouses moving — loading bays, industrial doors, dock equipment."
Week 1–2
Reel
FB/IG/TikTok: Industrial door or loading bay in action. Machinery is naturally satisfying on video.
💬 "Warehouse managers — how often do you service your loading bay doors? Be honest."
Copy
LinkedIn: "5 ways a poorly maintained loading bay is costing your operation money." Shareable stat-led post.
↗️ "Share this with your ops or logistics manager."
Week 3–4
Static
FB/IG: Client review — loading bay emergency response. Branded graphic.
Engage
Stories (FB/IG): Poll — "Has your warehouse ever had to stop operations because of a door failure? Yes / Unfortunately, yes."
Promo
FB/IG + LinkedIn: Safety compliance check CTA. "Is your loading area up to standard?"
October 2025
Fire Safety Month
🎬 Film: Fire door or fire-rated shutter install. Engineer explains the difference.
"Fire Safety Awareness Month — what every building manager needs to know."
Week 1–2
Reel
FB/IG/TikTok: "The difference between a standard shutter and a fire-rated shutter — explained in 30 seconds." Engineer to camera.
💬 "Did you know the difference? Let us know below."
Copy
LinkedIn: Fire safety compliance for commercial buildings.
🔖 "Save this — useful for your next fire risk assessment."
Week 3–4
Static
FB/IG: Fire door installation project gallery.
Engage
LinkedIn: Opinion post — "Are fire door inspections taken seriously enough in commercial buildings?"
💬 Designed to draw out professional opinions. Reply to every comment.
Promo
FB/IG: "Is your fire door up to standard? Free consultation available."
November 2025
Retail & Shop Fronts
🎬 Film: Shop front installation or security shutter reveal
"Christmas is coming — is your shop front ready for the busiest retail period?"
Week 1–2
Reel
FB/IG/TikTok: Shop front shutter reveal — satisfying roll-down close and open.
↗️ "Tag a local business owner who needs to see this."
Copy
LinkedIn: "Security shutters vs roller shutters — which is right for your retail premises?"
🔖 "Save for your next property planning conversation."
Week 3–4
Static
FB/IG: Review graphic — Platino Lingerie, Story Street Hull.
💬 "Know Platino? Drop them a mention — they're a Hull gem."
Promo
FB/IG + LinkedIn: "Christmas shutdown security — book your service check or new install before December."
December 2025
Year in Review
🎬 Film: Team Christmas message — unscripted, warm, genuine
"Celebrating the year, thanking clients, showing the human side of DT Services."
Week 1–2
Reel
FB/IG/TikTok: Team Christmas message — everyone in one clip. Casual, warm, real. No script.
💬 "What are you doing over Christmas? Drop it below — we'll be on call!"
Static
LinkedIn: 2025 in numbers — projects completed, sectors served, areas covered. Infographic style.
Week 3–4
Static
FB/IG: "Best of our 2025 reviews" — a carousel of the top Google quotes from the year.
Promo
FB/IG + LinkedIn: "We don't stop over Christmas. 24-hour callout available throughout the festive period."
Promo
LinkedIn: "Planned maintenance over the Christmas shutdown — book in now to avoid January backlogs."
January 2026
New Year Push
🎬 Film: Engineer on a winter callout or service visit — honest day-in-the-life
"New year, new maintenance plan — service contracts and why they save you money."
Week 1–2
Reel
FB/IG/TikTok: "Day in the life of a DT Services engineer in January." Cold morning, early start, honest.
💬 "What does your January look like? Are you back with a bang or easing in?"
Copy
LinkedIn: "Why reactive maintenance always costs more than a service contract — the numbers breakdown." Save-prompt included.
Week 3–4
Static
FB/IG: First project of 2026. "First install of the new year — who else is hitting the ground running?"
Static
LinkedIn: Long-standing client loyalty post.
💬 "How do you choose a long-term trade partner? What matters most to you?"
Promo
FB/IG + LinkedIn: Service contract CTA. "Preferential rates, priority callouts, full compliance. Get set up for 2026."
February 2026
Healthcare Sector
🎬 Film: Automatic door install in a clinical or public-access environment
"Automatic doors in healthcare — hygiene, accessibility, and compliance explained."
Week 1–2
Reel
FB/IG/TikTok: "Why automatic doors matter more in a hospital than anywhere else." Engineer explains simply.
💬 "Have you ever been in a healthcare setting where the door system made things harder?"
Copy
LinkedIn: "DDA / Equality Act compliance and automatic doors — what healthcare facilities managers need to know."
🔖 "Save for your next compliance review."
Week 3–4
Static
FB/IG: "Proud to work with Hull University Teaching Hospital."
Engage
Stories (FB/IG): Poll — "Did you know automatic doors are a legal accessibility requirement in most new-build healthcare facilities?"
Promo
LinkedIn: "Serving hospitals, clinics, and care settings across Yorkshire — free consultation for healthcare estates teams."
March 2026
Spring Maintenance
🎬 Film: Service visit in action — engineer running through a maintenance checklist
"Spring is here — annual service checks and why they matter."
Week 1–2
Reel
FB/IG/TikTok: "What we check during a service visit — a walkthrough in 60 seconds." Engineer to camera, practical.
🔖 "Save this — your 60-second guide to knowing if your door needs a service."
Copy
LinkedIn: "What does a planned preventive maintenance visit include? A step-by-step guide." Checklist format.
↗️ "Share with your facilities team."
Week 3–4
Static
FB/IG: Spring project gallery — fresh installs across the region.
Static
LinkedIn: Multi-site PPM client spotlight — Crabtree & Hill partnership.
Promo
FB/IG + LinkedIn: "Book your spring service check before the diary fills up."
April 2026
Barriers & Car Parks
🎬 Film: Barrier install or car park system — satisfying open/close footage
"Automatic barriers — car parks, sites, and access management."
Week 1–2
Reel
FB/IG/TikTok: Barrier rising and lowering in action. Satisfying loop.
💬 "What's the most chaotic car park situation you've ever dealt with at work?"
Copy
LinkedIn: "When does a business need an automatic barrier system?"
🔖 "Save for your next site planning meeting."
Week 3–4
Static
FB/IG: Review graphic — Hilton Garage car park barrier replacement.
Engage
LinkedIn: Opinion post — "Car park barriers in 2026: security or efficiency? What's your experience?"
💬 Reply to every comment to maximise reach.
Promo
FB/IG + LinkedIn: "Thinking about a barrier system? Free, no-obligation consultation."
May 2026
12-Month Milestone
🎬 Film: Full team moment — celebrate a year of content together. Genuine.
"One year of showing up — celebrating the team, the clients, and what's next."
Week 1–2
Reel
FB/IG/TikTok: "One year of social media — here's what we learned." Behind-the-scenes montage from filming days across the year.
💬 "Which of our posts this year was your favourite? Drop it below."
Static
LinkedIn: "DT Services by the numbers — 12 months, 260+ posts, X projects completed." Bold infographic.
Week 3–4
Static
FB/IG: "Our 5-star rating — thank you to every client who took the time to leave a review this year."
Engage
FB/IG + LinkedIn: Genuine thank you from the team. No CTA. Just human. "This year we showed up — thank you for showing up with us."
The most liked post of the year, if done right.
Promo
FB/IG + LinkedIn: "Summer is coming — book your annual service check or new installation before the rush."
Service Summary
What's Included & Key Terms
What's Included
Content planning, creation and scheduling across Facebook, Instagram and LinkedIn — 15 posts per week, Monday to Friday.
Monthly half-day filming session (approximately 4 hours, flexible to the company calendar).
Community engagement — up to 3 hours per week, including responding to comments, engaging with relevant accounts, and supporting organic reach.
Monthly half-day filming session (approximately 4 hours, flexible to the company calendar).
Community engagement — up to 3 hours per week, including responding to comments, engaging with relevant accounts, and supporting organic reach.
Investment
£550
Per calendar month
Includes all content planning, creation, scheduling and community engagement as described. Invoiced monthly.
Terms & Agreement
This proposal is always flexible and the approach will evolve through our monthly planning meetings together.
Either party may terminate the agreement with 30 days' written notice.
By engaging the services of AE Marketing, the client is deemed to have read and agreed to AE Marketing's Terms & Conditions.
View AE Marketing Terms & Conditions →
Either party may terminate the agreement with 30 days' written notice.
By engaging the services of AE Marketing, the client is deemed to have read and agreed to AE Marketing's Terms & Conditions.
View AE Marketing Terms & Conditions →