Sustainable Marketing for a Purpose-Driven Brand
Hannah, founder of The School Yoga Project, had a clear goal: to help children and teachers manage anxiety with practical, effective tools.
Her sessions were making a real difference in schools but behind the scenes, she was stretched (excuse the pun!).
Between delivering CPD, managing bookings, juggling a part-time admin role, and trying to keep up with social media, she was doing everything herself, and it wasn’t sustainable.
That’s where I came in.
Making her message go further
Hannah now sends over her content each week – snippets from school visits, updates, reflections – and I turn them into a consistent social media strategy across Instagram and LinkedIn. I tailor the tone and message for each platform, with LinkedIn content designed specifically to attract leads for CPD delivery in schools. And this is even more collaborative when you learn that we’re never even met in person! As she is based in Harrogate, Hannah & I meet online and chat over WhatsApp, and it works!
We also publish:
- A monthly blog on her website to support SEO and deepen the message
- A LinkedIn newsletter, bringing her thought leadership to a growing audience of educators and decision-makers
Together, we’re not just “posting” , we’re building a digital presence that supports long-term growth and positions Hannah as a trusted expert in her space.
And it’s working.
- In the 30 days to 25 Jan, 30% of views came from non-followers
- Profile visits increased by 22%
- Hannah’s Instagram Stories continue to get strong reach, part of a strategy we’ve built collaboratively
- And perhaps most significantly: Hannah was able to leave her admin job because the business is now busy enough to support her full-time.
Marketing doesn’t have to be loud to be powerful.
When you have the right support in place, you can grow your visibility in a calm, sustainable way while staying focused on the real work that matters.
Whether it’s crafting your message, writing your blogs, or keeping your content consistent across platforms, I’m here to help it all run smoothly in the background.