Consistent Content, Quiet Confidence – and a Salon That’s Never Been Busier
Elan Salon, run by the award-winning Emma in Yorkshire, is known for its expert team, standout service, and warm, welcoming energy. But a few years ago, it didn’t feel like that.
Emma, like many business owners, was caught in the constant juggle… growing a thriving salon, managing rising costs, raising a family and trying to keep up with social media on top of it all.
There was no shortage of great content, but no time to make the most of it.
A Partner Behind the Scenes
For the past two years, I’ve supported both the salon and Emma’s personal hair accounts across Instagram, Facebook and TikTok – managing everything from:
- Weekly content creation and scheduling
- Reels that showcase the team’s personality and talent
- Monthly email newsletters to keep the community engaged
Press and content for events like The Calm Before Christmas
By handing over the day-to-day social media strategy, Emma has been able to focus on what she does best, growing the business, looking after her team, and creating an incredible client experience.
The Impact? Let the Results Speak.
In the last 90 days to 25 Jan:
- 51,000+ views on the salon’s Instagram account
- 52% of reach from non-followers – crucial for attracting new clients
- A 76% increase in taps to external links, showing real conversion
- New clients are finding the salon because of social content
- And reels? They’re working. Every clip gives followers a genuine sense of the team, the vibe, and the quality of work they can expect
And the best part? Everything feels natural. Emma’s values, tone and energy shine through every post, without her having to be online 24/7 to make it happen.
You can have a strong, consistent presence without it being one more thing to manage. When you hand over the strategy and execution to someone who gets your brand, your audience, and your voice, marketing stops being a task, and starts becoming a growth tool.
Behind-the-scenes support doesn’t mean behind-the-times. In fact, it’s often the most forward-thinking move a business owner can make.